Smarter decisions, made simple: Xero’s new analytics features are now globally available

When running a business, everything feels important. It’s easy to get lost in the noise of daily operations – whether it’s managing inventory, paying bills or chasing overdue invoices. But to succeed, you need to know exactly what deserves your time and attention. 

Which product is your true best seller? Are your cash flow practices sustainable? Finding these answers shouldn’t be a guessing game. 

With today’s global launch of supercharged analytics capabilities, Xero is setting a new standard for small business intelligence and giving you instant answers to these pressing questions. 

Earlier this year, we began rolling out early access to our new leading analytics capabilities – powered by our acquisition of Syft – to customers in the US, the UK, Australia and New Zealand. The response has been fantastic and we’ve seen business owners use these insights to unpack what is happening in their business, moving beyond guesswork to make decisions with greater speed and confidence.

This month, we’re extending the new analytics capabilities to customers in Canada, EMEA and Asia. This means millions of small businesses on Xero now have access to powerful, enterprise-grade analytics embedded directly in the Xero platform they use every day.

Big business insights, built for small business

We built these tools to help business owners make faster, smarter decisions. You don’t need technical skills to understand what’s happening with your income, expenses, and cash flow. You can get actionable insights instantly.

“These new analytics features from Xero are exactly what I’ve been looking for,” said Macushla Collins, founder at The BD Edge. “Instead of searching for another tool, I can now get the clear financial understanding I need, right within Xero. I’m looking forward to using these insights to feel more confidence in my business decisions.”

Xero’s analytics platform helps small businesses stand on equal footing with large enterprises by delivering sophisticated, yet easy-to-use tools. These features help you visualise key business performance trends, so you can dive deeper to understand what’s actually driving the numbers. 

• Dashboards: Customisable views of performance across revenue, expenses and KPIs
• Visualisations: Graphs and tables to track profitability, cash flow, balance sheet health
• Cash flow manager: Projections up to 180 days ahead, with the ability to scenario plan ‘what if’ outcomes
• AI insights: AI-generated suggestions and summaries provide a clear explanation of financial data
• Business health scorecards: Create custom scorecards that track key performance metrics alongside external data – like website traffic – for a consolidated view of business health

Bridging the gap between business owner and advisor

Xero’s new analytics capabilities are designed to bring business owners instant financial clarity across your team and your advisor. For accountants or bookkeepers, Xero analytics helps initiate meaningful conversations with their clients through compelling visuals.

Syft Analytics is purpose built for accountants and bookkeepers to deliver high-impact advice to their small business clients at scale. Syft offers advanced capabilities such as management reporting, multi-entity consolidation, benchmarking, and long-term forecasting. It now comes at no additional cost to partners with an eligible Xero business plan.

Together, these offerings give small business owners and their advisors the tools to understand performance at a glance, and work together to make more data-informed decisions.

The revenue advantage 

Our research shows that businesses that analyse their financial data regularly see higher average revenue growth. In today’s economic climate, these tools make it easier than ever to understand performance and maintain a competitive edge. 

I am incredibly proud of the work our teams have done to bring this integration to life so quickly, but I am even more excited to see how our community uses these insights to thrive.

To learn more about Xero Analytics, explore the full overview.