Introducing ‘Your business supercharged’

LAST UPDATED: Jan 12, 2025

We’re excited to unveil our new tagline: ‘Your business supercharged’.

This is more than just a statement. It’s about helping you achieve your business goals. But it’s also about the journey, the passion and freedom to do what you love. Ultimately, it’s about helping you unlock your full potential.  

Time for change

‘Your business supercharged’ is a reflection of our unwavering commitment to you and the value we hope to provide every day. We don’t often make changes to our brand. In fact, this is the third time in our history that we’ve made a significant brand update. 

After seeking input from an incredible cohort of small business owners and advisors, we found it was time for change. The feedback we received from this group played a crucial role in shaping the tagline, making sure it resonates with your needs and aspirations. 

What does ‘Your business supercharged’ mean for you?  

You know what’s right for your business, and we’re here to help you with the tools and resources you need to succeed. We’re proud to offer:

• A powerful accounting platform: Our platform is easy to use and packed with features designed to simplify complex tasks and give you a clear view of your finances.
• Actionable insights: We provide you with the insights you need to make informed decisions and drive growth.
• A community of experts and partners: We connect you with a network of trusted advisors, app partners and experts who can offer support, guidance, and advocate for you.

What does it mean for accountants and bookkeepers?  

If you’re an advisor, ‘Your business supercharged’ means you have a partner on your side committed to equipping you with tools to help your clients reach their full potential. Our platform allows you to:  

• Supercharge your practice: Streamline your workflows, gain valuable insights, and offer your clients the best possible service.
• Help clients unlock growth: Provide your clients with the tools and support they need to thrive.
• Offer a sense of freedom: Give you and your clients the confidence to focus on what you love, knowing finances are in good hands with you and Xero.

How we’re making the monotonous magical

We love the challenge of always improving our platform to give you more value and make things easier. Here are just a few of the ways we’re doing that:  

• Beautiful design: Our software is designed to be easy to use, even if you’re not a tech whiz.
• A powerful platform: We bring together everything you need to run your business in one central location.
• We automate routine tasks: So you can focus on what you do best.
• 24/7 customer support: Our learning site, Xero Central, combines innovative digital experiences with a human touch.
• Massive ecosystem of applications: We offer a wide range of integrations with other business apps to streamline your workflows.
• Personalised insights: We provide you with tailored insights to help you make informed decisions.
• AI-enabled features: We use the power of AI to help you save time and get deeper insights.

Our commitment to you  

As a purpose-driven company, we’re committed to helping you supercharge your business and supporting you every step of the way. 

It’s an exciting next chapter for our brand, and we can’t wait to share how ‘Your business supercharged’ will come to life in the months ahead.