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Xero takes out Canstar’s Most Satisfied Customer Award in New Zealand

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Craig Hudson

Oct 11, 2021

For the third year in a row, Xero has come out on top, with Canstar’s Most Satisfied Customer Award for small business accounting software.

Canstar Blue is a customer satisfaction research and ratings business aimed at helping consumers make better purchasing decisions. Canstar’s annual survey engages hundreds of small business owners across New Zealand to provide a benchmark of quality for accounting softwares.

To decide which accounting software providers offers the best level of customer satisfaction, each was rated across the following categories:

  • customer service
  • ease of integration
  • ease of use
  • functionality
  • reporting
  • value for money

This year’s respondents gave Xero top marks across all categories, except for value for money, for which we earned a respectable four stars.

Jose George, General Manager of Canstar, says Xero’s win was emphatic. Our sweep of five-star ratings showed real appreciation from our customers.

“Xero is a repeat winner and the reasons are clear. In small businesses, every dollar and hour counts. Xero’s customers find its product easy to use, with excellent functionality and support services. At a time like this, with COVID disrupting businesses across New Zealand, such efficiencies are even more appreciated.

“We congratulate the team for its win, and contribution to supporting New Zealand’s small business sector – a vitally important part of our economy.”

At Xero our purpose is to make life better for small businesses, and every day we are committed to better understanding the challenges they face to ensure we make their lives easier. Being recognised for this award three years running is a testament to the loyal support of all our awesome customers, our partners and bookkeepers, and the wider community.

On behalf of everyone at Xero I would like to say a huge thank you to those who voted for us this year. We’re proud to win Canstar’s Most Satisfied Customers Award for three years running, and we couldn’t have done it without you.

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