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Happy new year

For us in public company land we’ve just finished another year. It’s been huge. Building a new business is exciting but really hard work. Being a public company puts a whole other dimension on it.

Thankfully, due to all that hard work from our team and fantastic support from our partners, we’re very proud to give you an update of how its going.

Here are the highlights:

  • Xero will report operating revenues in excess of $3m for the 2010 financial year – a tripling of revenues earned for the 2009 financial year.
  • Paying customers exceeded 17,000 in more than 50 countries compared to 6,000 in 25 countries at 31 March 2009. This excludes the just released Xero Personal product.
  • The focus on recruiting and building a channel of accountants has resulted in 980 firms using Xero Partner Edition.

You can read our full update here: Xero Operating Update 31 March 2010

Selling to small businesses in a scalable way is tough. Not that many companies have cracked it. We’ve tried a number of approaches and continue to learn. Last year we began to gain traction with accountants and bookkeepers. Our strategy this year was to focus on partner recruitment. Our teams have hit the road tirelessly and we now have almost a thousand partners with Xero customers. Some of the early adopters are already 100% Xero practices. Some are having their first Xero experiences with their first few customers. We’ll continue our focus on recruitment, but we can now also focus on lifting our penetration inside those firms. We’re thrilled our approach is working.

In order to handle this much growth we continue to do a lot of work on our internal systems. We have to make the servers run the business. There has been a lot of late nights from our team. Our customer care team has delivered outstanding service to our customer base. We get so much positive feedback. Our QA team are also the unsung heroes, making sure that our complex set of interrelated applications just work.

Steve Job’s once said ‘Real artists ship‘. As a software guy that is probably what I’m most proud of. We have an incredible machine at Xero where we design and build great software that real people use everyday. And we’re humbled that so many people enjoy using our software and actually now look forward to doing admin tasks that they used to dread.

Thanks again to our fantastic team, our partners and valued customers. We are so excited that Xero is making a difference and can’t wait for you to see what’s in store for this coming year.

 

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10 comments

elliot
1 April 2010 #

happy new year xero : – ) good job and thanks for making accounting super simple

James R
1 April 2010 #

Great result. I note in the announcement that “Xero has excluded those unimplemented customers from its customer count to more closely align the timing of revenue” Does this mean that these customers were included in the last announcement on customer numbers and have now been removed until they are implemented and start paying?

Earl Rudolfo
1 April 2010 #

Well done Xero and keep up the good work. So Rod, does this mean there will be some focus on “global” partner recruitment and a “global” Xero partner edition available in 2010?.

Rod Drury
1 April 2010 #

@James Yes these customers were counted in the last announcement. We have now
chosen not to count them until they are up and running on Xero.

James R
1 April 2010 #

@Rod – Excellent thanks. That makes my customer growth graph look better.

Mike
1 April 2010 #

James R, where can I find the customer growth graph you have?

Adam
1 April 2010 #

The customer count is looking promising: How close are we to break-even then? Are dividends on the horizon?

Rod Drury
2 April 2010 #

@Adam At our AGM last year we said we would target BE in 2011. That is still our guidance. Dividends are a while off as we manage the company towards growth. As we have a good cash position we could push BE out further by growing faster but right now our business plan is to drive for BE during the next year.

James R
4 April 2010 #

@Mike, My graph is just made from publicly announced figures. I was initially disappointed with 17,000 customers because each of the previous 6 month periods had shown over 100% growth (950,2200,6000,12000). Not only had the growth in the last 6 months not been double but there had in fact been less customers sign up in this period than the last – with increased investment. Customer additions were 1250,3800,6000,5000.
The revenue has tripled, but customer growth leads revenue growth in a SaaS business so I already expected that.
It now looks like there were not technically 12,000 paying customers in October, despite the 1st October NZX announcement “Xero’s paying customers double to more than 12,000′. I expected the share price to drop given that it rose sharply after that announcement. In Xero’s defence, customers are not bound by a minimum contract length. Accounting software is sticky – but I suppose only once a company has fully migrated and let go of their old software. This compounded with the free trial period must make it difficult to come up with a figure for paying customers who are likely to continue paying. I’ll give the benefit of the doubt. 17,000 is still awesome. I’m totally guessing customer additions were more like 1250,3800,4500,6500. I’m looking forward to a critical mass being reached in each market to really watch it take off. Screw dividends, I’m enjoying the growth.

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