One step

One step: The psychology behind small businesses adopting or delaying technology

Accountants and bookkeepers know all too well that small business owners who embrace technology enjoy more efficiency, flexibility and even profitability than those who don’t. Despite knowing the benefits, many small businesses are still slow to adopt technology. At Xero, we sought to dive deeper into what’s truly holding them back. We’ve conducted a behavioural...

Rachael Powell

Nov 15, 2021 3 min read