Xero Asia Awards 2025: Another year of celebrating our partners

LAST UPDATED: May 19, 2025

It’s that time of year again when we celebrate the excellence of our partners with the Xero Asia Awards – 2025 edition!

We’re constantly in awe of the tireless hard work that our accounting and bookkeeping partners do. This past year has not been an easy one – but even in such an unpredictable and dynamic business environment, our partners continue to show up day in and day out, providing much needed support for small businesses across the region.

These Awards are our opportunity to recognise your commitment – and to say a loud, resounding “thank you” for everything you do! They are a prestigious way to showcase to a wide audience how your practice embodies the best of our partnership – values like tenacity,  innovation and the utmost commitment to excellence.

Celebrating in 2025: Diverse categories and a new submission format

This year, we’ve kept classic mainstay categories, while also switching things up with new inclusions designed to recognise the diversity and talent of our Xero partner community across Asia:

• Xero Partner of the Year 
• Advisory Partner of the Year 
• Emerging Partner of the Year – new category for 2025
• Total Xero Award – new category for 2025
• Digital Innovator of the Year – new category for 2025
• e-Invoicing Champion of the Year – new category for 2025

In addition, we’re also thrilled to announce that all entries will be submitted in video format. We’ve heard your feedback from previous years, and in true Xero spirit, we’re saving you precious time and doing away with long written entries. 

You’ll just need to film a short video of up to 3 minutes outlining your nomination. Not sure where to start? Check out these example video entries filmed by some of the judges for this year’s Awards – members of our very own XPAC!

Bob Ng, Managing Director of Bob & Co. Business Consulting Pte Ltd, demonstrating an example submission for the ‘Xero Partner of the Year’ award

Ken Leong, Managing Director of 361 Degree Consultancy Pte Ltd, demonstrating an example submission for the ‘Advisory Partner of the Year’ award

Tips and tricks for future winners! 

Throwing your hat in the ring can be daunting. We want to equip you with everything you need to put together the best possible entry, so here are some tips to guide you through your nomination. 

1. Authenticity wins: Let your passion shine through 

Forget fancy production! The judges want to see the ‘real you’. Speak genuinely about your journey, the hurdles you’ve overcome, and the tangible impact you’ve made on your clients and their businesses. Your passion and authenticity are far more powerful than any high-tech equipment. 

2. Connect the dots: Align your story with the judging criteria 

Before you hit record, take a close look at the specific criteria and suggested talking points for the award category you’re entering. Strategically weave your narrative around these key areas, illustrating your points with concrete, real examples that clearly demonstrate your achievements. The stronger the connection you make, the easier it will be for the judges to see why you’re a deserving winner. 

3. Back it up: Let your evidence speak volumes 

While your video brings your story to life, your supporting documents will add weight and credibility to your submission. Include relevant growth metrics, client testimonials, campaign examples and/or reports alongside your submission. These documents paint a more complete picture and provide tangible proof to substantiate your claims. 

We’re so looking forward to hearing your stories – and we can’t wait to see you at our highly anticipated Awards night in August!

In the meantime, if you’re looking for more detailed information regarding rules, the judging panel, and specific eligibility requirements for each category, please click here. While it’s a busy time for all, we appreciate you taking the time to complete your nominations for the Xero Asia Awards before 20 June 2025.