
Table of Contents
Oct 6, 2026

Every small business owner I talk to has a different reason for taking the leap – but not one of them say it’s for the paperwork. What they’re really chasing is the freedom to build something their own way, with more time for the things they love. Xero exists to make this a possibility.
This is why this award means so much. Canstar’s 2026 Most Satisfied Customers Award for Small Business Accounting Software isn’t decided by a panel – it’s voted for by the small business owners actually running things on Xero.
For the eighth year running, you’ve named us your top choice. It’s a vote of confidence we don’t take for granted, from the people who know best what it takes to run a business in Aotearoa New Zealand – you, and the advisors that back you.
When Canstar asked what sets Xero apart, small businesses rated us highest across the market for ease of integration, reporting, ease of use, and functionality. The things valued most are exactly where we continue to invest. Here’s a snapshot of what some of our customers said:
Ease of integration and reporting topped the list of what matters most, and they’re areas we’re focused on for Kiwi small businesses. Whether it’s connecting bank feeds, payment tools and apps in one place, or turning transactions into reports you can actually use to make decisions, these are the everyday tasks Xero handles so you can spend less time on admin and more time doing what you love.
An award like this is a reflection of a moment in time. What’s more important is that Xero keeps improving and making your lives easier. That’s our continued promise.
We’re continuing to enhance our platform in the areas that matter most to you, helping you run smarter, not harder.
At the heart of this, is a principle we call Accountable Intelligence. It’s all about letting Xero take the routine heavy lifting off your plate and show it’s working, so you’re always in complete control. AI supports the work, but human judgement and accountability stay firmly with you.
Whether these features are live today or being built right now, every single innovation comes back to one simple question before released: does this genuinely make life easier for small business owners and their advisors?
To our small business community and the advisors who support them day in and day out – thank you for trusting us. We’re in your corner, working to build a more connected, digitally enabled, and resilient small business economy for Aotearoa New Zealand. Watch this space – there’s so much more to come.
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