Xerocon Live Blog
We’ll be posting throughout the day from the Viaduct Events Centre in Auckland New Zealand.
Check back at 9.00am NZST for live coverage from the Xerocon keynote #xerocon.
Read more about Company News, Accounting, Events, online accounting, SaaS, Small Business, xero, xerocon
More capital, SPP and WorkflowMax
Exciting day for our Xero team with a few big announcements.
Firstly we’ve raised $20 million from existing Directors and major shareholders. We are thrilled with the internal support. This allows us to continue to accelerate our growth plans.
We have also launched a Share Purchase Plan (SPP) that allows other shareholders to participate on the same basis. SPP’s are a mechanism that allows listed companies to raise capital inexpensively. We particularly like SPP’s as small shareholders are looked after – which is very important to us.
Share purchase plans allow a company to issue up to NZ$15,000 worth of shares to existing shareholders utilising a fairly short, simple offer document. The rationale for the Exemption Notice is that a full disclosure document, such as an investment statement, is not necessary given that issuers are subject to the continuous disclosure requirements of the NZX and thus existing shareholders will be fully informed about the company.
If you are a shareholder on the 14th of February you will receive SPP information in the mail.
Click here for the full Capital Raising and SPP announcement.
Our next bit of news is we have acquired leading Xero Partner WorkFlowMax.

We’ll talk more about this at XeroCon tomorrow and give you all an update on our plans when we’re back on deck next week.
Congratulations to Gavin and Chris and the fantastic WorkflowMax team. We’ve been working with them for years and we’re very excited to welcome them to our team.
Click here for the for the WorkflowMax acquisition announcement.
We will be establishing a development office in Auckland hopefully providing access to even more talent to join our team.
As always, we welcome your comments and questions below.
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We’re growing
Next week is a huge event for us, our local #XeroCon where we have over 400 accountants and bookkeepers joining our team in Auckland. As a public company we’re subject to continuous disclosure of material information, so in order to talk freely next week we’ve just updated the market on some key metrics.
You can see the release here.
The key points and some additional commentary are as follows:
- Operating revenue for the full year ended 31 March 2012 will double 2011 (which was $9.3m).
- Committed Monthly Revenue (CMR) is now $1.75m or $21m annualized. We’re delighted that 50% of CMR is from offshore markets showing that we becoming a truly global company.
- Paying customers using the Xero business software worldwide exceeds 60,000. There are 240,000 user accounts.
- There are over 3,300 accounting firms now using Xero. The accountant and bookkeepers channel model, proven in New Zealand, is showing similar early signs of success in offshore markets.
- The company now employs 170 staff across four countries. The US sales office has been established with six staff in San Francisco.
We know we still have a lot to do, but we’re firing on all cylinders – and still hiring. We still think we’re just at the beginning of this ride and we have so much more we want to do.
Huge thanks to our customers and especially to our hard working team to continue to deliver such outstanding growth.
Any questions please fire away. We’re always happy to share experiences and we’re still learning.
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Xero USA doubles …
…. staff. That’s right, we’ve gone from 3 to 6. Woohoo!
Despite the aggressive hiring climate, we’ve been able to recruit top talent because we all believe in the same thing – making the lives of small businesses easier.
Please welcome the new members to Xero Team USA. Spencer, Deborah, and Michael. They are awesome.
From left to right: Deborah, Michael, Spencer, Catherine, Craig, Jamie
Throughout the hiring process we were lucky to find out that they all have a love of numbers. And being an accounting software provider, that’s important to us : ) I thought I’d dig into their backgrounds on some things that aren’t commonly known about them.
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Xero Developer Workshop
The Xero Developer Workshop isn’t far off.
The session will cover two areas
- Technical information and feedback about connecting to Xero
- Building your partner business alongside Xero in offshore markets
The half-day session is in Auckland on Thursday 2 Feb (the day before Xerocon New Zealand). Our country managers from Australia, the UK, USA and NZ will be there for you to connect to. This is a great time to build a relationship with these key people and find out about the markets we operate in.
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A blog about the blog
Wow! We scored some major negative feedback recently about some of our guest posts. Who’d have thought our followers would be so passionate about the blog.
Lance even posted about it.
We were trying to do two things:
- Have some non Xeroes create helpful content for small business owners, especially the non tech savvy.
- Have established international writers create Xero sponsored content on other sites to drive link traffic back to us.
We learned that:
- Having others outside of the Xero community writing our blog turns some of our followers off. (We acknowledge there were posts that did generate a huge amount of positive feedback).
- The guest posts didn’t generate significant traffic back from other sites.
So lesson learned.
We love that our community gives us such candid feedback and we appreciate you taking the time to talk to us.
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Staff culture hits a new beat

As with many of my IT colleagues, my career has been shaped by years of working in large multi-national corporations. While there’s certainly a lot of valuable experiences and knowledge to be learned along the way, you sometimes witness what I would call “cultural train wrecks”. These become even more apparent once you are out of the big corporate game and running your own gig, or at least overseeing something on a much smaller scale. Hence you promise you will do things differently.
Taking the reins of Xero in Australia in February 2011, I felt both excited and a little anxious about having total responsibility for shaping the culture and personality of a new and fast growing business and team.
With the acquisition of Paycycle and more sales and support staff we recently moved to an office in Hawthorn, which we hope will be the next phase of expansion in Australia.
Work hard, play hard
One of the best things has been to transform a 100 sqm data centre on Level 1 to a full blown rock ‘n’ roll music studio. Try that in a big corporate.
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Coffee in the USA
Long-time readers will know how much I enjoy a good cup of coffee. Also my fierce loyalty and lengths I will go to to find a good cup and the manner in which I prepare for trips, well life really, to ensure I know where my next cup is going to come from. This year I have moved to the States and now live in San Francisco – yes I did coffee research before committing to the relocation! My work here for Xero has taken me to 7 cities in 7 States in the last 4 months and I enjoyed good coffee in all of them so for a bit of fun I thought I would share my recommendations.
Where to find good coffee in:
Portland, Oregon
A lush green city known for its great water, beer, coffee and perhaps lesser well known facts, excellent pigeon population control and home to the word’s smallest park (Mill Ends Park)! No shortage of great independent roasters in this city.
My favorite was Public Domain – check out these machines and the gloss on that cappuccino!
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Hi from Jamie, Team USA
Hi. My name is Jamie Sutherland and I’ve just been appointed President of US Operations for Xero. You can read the official announcement here.
I am so thrilled to join Xero and be part of something amazing.
I can honestly say that this is the most excited I’ve ever been about a job. How often do you get to be a part of a cool, hip, fast growing company that can literally revolutionize an industry?
A little about me…
I have had the fortune of holding a variety of fun and interesting jobs over the past 10 years in several industries. While I enjoyed them all, moving to the West Coast (USA) into the software industry was one of the best decisions I’ve ever made. The software industry moves at a pace I’m much more comfortable with – fast.
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Half year numbers
This morning we put out our half year results. As one of the few early stage public SaaS companies we know these generate a lot of interest and we’re happy to answer questions as much as we can.
You can read our market release here: Xero gaining offshore momentum
The main messages are:
- Recurring revenues are growing solidly. Our last years full year revenue was $9m and so to do almost $8m in the first half is very pleasing. Monthly committed subscription revenue now running at $1.5m
- Growing revenue in multiple geography’s
- We’ve reduced a lot of risk in the business – still a lot of hard work to do of course, but a lot of startup, execution, product and market risk has been reduced
- Incumbents not executing
- Continuing to invest in growth and capability
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