Answering the straight-forward questions
As might be expected following our listing on the ASX in November, we’ve seen significantly increased interest from the Australian business media in how Xero is going in the lucky country.
In this recent example, our Australian Managing Director Chris Ridd appeared on Sky Business, where the focus was on Xero’s strategy in the Australian market and where the presenter challenged him to explain the cloud in language a broad audience can understand.
The interview started off in classic Australian straight-up style – “What makes you think you can win business and customers here, when MYOB for a start is a pretty entrenched market product?”
Chris was able to bring in the bigger picture of the cloud as a critical incoming technology, and benefits that arise from a software company having had a fresh start rather than trying to “bolt on” cloud or cloud-enable a desktop product.
“We’ve come in with a very different way of doing things and that is the ability for small business owners and accountants to connect by the cloud – putting financial data into the cloud means they are able to work more efficiently together.”
He was also able to bring in the benefits of being pure cloud, with the single ledger, where the data does not exist in duplicate. “It means for the small business owner they don’t have to manage software and … the fact you can get access to all of the applications from any device – anywhere, anytime. You can have multiple people accessing that application. You can open it up to other developers to connect in.”
The video has more about the benefits of Xero and the cloud and how we are taking on a market dominated by desktop software providers – how customers want innovation and simplicity and how Xero is delivering it.
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6 December 2012 #
20 December 2012 #