Have you LinkedIn?
People often ask us why they should use LinkedIn and what the value is for the individual or business. LinkedIn is like FaceBook for business people (or maybe grown ups), with a focus on the social aspect in business.
When you join, you create a profile that summarizes your professional expertise and accomplishments. It’s like a living resume. You can create, maintain and extend a network of business colleagues, and equally important, you can build your company profile – like we do for Xero.
Most people initially see LinkedIn as a good recruitment tool for both finding new staff or a new job – depending on which side of the fence you’re sitting. Beyond that basic premise it’s a great resource for brand building, lead generation, and fostering relationships.
One of the things that we normally do after business meetings is connect with people we’ve met on LinkedIn. It’s a great way to build your personal network and who knows what opportunities might come on down the track.
As a software company, we find one of the best uses for LinkedIn is creating conversations with our customers (and potential customers). They’re usually about new features and concepts pre-release, as we find engaging the market at this stage allows us to determine what’s important over a wide cross-section.
Some of the conversations we have flowing at the moment include:
LinkedIn has over 85 million members in over 200 countries, with half of these being outside of the USA – amazingly a person joins every second. LinkedIn will likely gain even more profile in 2011 if it goes for an IPO.
Here’s a quick video to learn more.
Are you LinkedIn with Xero?
Read more about Business
21 January 2011 #