Keep up the good work!

Graham Southwell
BNI New Zealand

Hear hear to your post…

PS Nobody really believes you about the proctologist…

Regards,
Catherine

One thing that struck be straight away though when I was configuring the search feed; one needs to be very careful with the choice of search term. When I initially searched just for the word “Xero”, the results were all off-topic and in Spanish. Adding “Accounting” to the search term gave a better result. However, if you are monitoring tweets about your company, surely you are bound to miss many, many tweets that do not specifically include your search terms? Adding too many terms is not the answer as you just get non-relevant garbage to sift through – and we all have enough of that in our email inboxes don’t we?

We’re always totally aware when doing customer service that we could end up talked about online. Makes us strive to be more helpful, this way people tweet nice comments. We also try to watch what we tweet as it is public domain and we don’t want to misrepresent our own companies views. It’s a powerful medium, but care is required if in business.

Julian Stone
hppt://www.proworkflow.com
Project Management Software

If a company can communicate well with it’s customers, provide the service they require and remain responsive to their needs, that is the touchstone NOT the comms channel they use to do that. In the same way that I’d not chose my dentist nor proctologist (disclaimer – I don’t actually have a proctologist) based on the car they drive or their dress sense, so to would I be reluctant to chose a product/service provider based on their communication channels of choice…

It works, I tweeted about you and their I am on your blog the same day with 3 extra followers that day also! one is now a new client…There is for sure a lot of “rubbish” but also a huge amount of potential. Karen

It is great that you are presenting to the audience you did a topic many would have heard about but not understood. Typical you!and thanks for adding that value. I am about to think about how I can use Twitter as a tool not to react but to act. i.e.to increase market awareness. Yes, in my opinion the users/customers and their tweets are important but to take your analogy we need to be aware of altering the course of the ship because there is a twig in the channel and keep in mind the destination. My concern is that it would be easy to become a slave to tweets. Your article has piqued my interest though and I look forward to digging deeper.

We’ve swapped Tweets a few times – I look after the @TeamXero account (I’m ^OG). I try to be online as much as possible to provide the quick answers or at least make sure questions and comments are sent on to the right people at Xero. It’s really cool to notice recently that more and more of our customers and partners are using Twitter and following us as well, and often before I get a chance to respond, one of you does instead! That’s the real power of a community and it’s very cool to see it starting to grow.

See you in the Twitsphere!
Regards, Catherine

If organisations are motivated enough to be active on Twitter, then at least until Twitter becomes more mainstream it’s a great way to get quick answers or to engage. Compared to traditional online methods like submitting an enquiry via a website or sending an email to info@organisation it’s a lot more effective. And it’s all in the open – because others in the community no doubt have the same questions or issues.

@maddygp

http://chatterboxhq.com
http://twitter.com/chatterboxapp

-Dave
CoreBlox Co-founder

Not everyone actually likes Twitter – I don’t have any desire whatsoever to read that a particular person cannot sleep because their girlfriend is farting in the bed (you know who you are). And let’s be honest about it – for every valid and useful tweet you might read on any given subject, there will be at least ten tweets that are just a complete waste of time.

But as you have pointed out, it’s with us whether we like it or not, and so I think that Boards of companies that rely on their Web presence should monitor it closely, yes.