Wordcamp happened over the weekend here in Wellington. It was a fantastic event – lots of interesting presenters, good audience participation, supremely Supreme coffee, all happening at a nice venue over two beautiful days.
I was invited to speak and I talked about how important this blog has been to the success of Xero. I shared some insights on why that is, how we manage the process of writing it as a team and other ways we’ve been using WordPress.
I just happened to come across these “10 harsh truths about corporate blogging” and they are definitely closely aligned to our experience and advice.
My slides are below and Idealog has a pretty good summary of the preso.
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Those slides, they are excellent.
Well it’s definitely true that the Xero blog is important. As a customer, I enjoy checking in with Xero from time to time. It’s one of the many things that gives me confidence in using your products and in knowing that you guys aren’t stagnating behind the scenes.
Nicely made slides. Very specific and informative.
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