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	<title>Comments on: Provoke your customers</title>
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	<link>http://blog.xero.com/2009/03/provoke-your-customers/</link>
	<description>Xero Accounting Software</description>
	<lastBuildDate>Thu, 09 Feb 2012 05:28:52 +0000</lastBuildDate>
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		<title>By: John</title>
		<link>http://blog.xero.com/2009/03/provoke-your-customers/comment-page-1/#comment-1740</link>
		<dc:creator>John</dc:creator>
		<pubDate>Tue, 14 Apr 2009 21:11:22 +0000</pubDate>
		<guid isPermaLink="false">http://blog.xero.com/?p=4357#comment-1740</guid>
		<description>I think you&#039;re right Rod about xeroing in on a feature that &quot;provokes&quot; the sale. Your management reporting did it for me! We&#039;re migrating over from QB as we speak.

We have found that being provocative has to be used carefully during a sale so as not to appear to be too radical for our more conservative enterprise customers. But it definitely is better to be noticed and memorable for a feature - than to be forgotten because we were too vanilla.</description>
		<content:encoded><![CDATA[<p>I think you&#8217;re right Rod about xeroing in on a feature that &#8220;provokes&#8221; the sale. Your management reporting did it for me! We&#8217;re migrating over from QB as we speak.</p>
<p>We have found that being provocative has to be used carefully during a sale so as not to appear to be too radical for our more conservative enterprise customers. But it definitely is better to be noticed and memorable for a feature &#8211; than to be forgotten because we were too vanilla.</p>
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		<title>By: Xero vs MYOB - A comparison &#124; Euroasia: Language, Culture and Travel</title>
		<link>http://blog.xero.com/2009/03/provoke-your-customers/comment-page-1/#comment-1735</link>
		<dc:creator>Xero vs MYOB - A comparison &#124; Euroasia: Language, Culture and Travel</dc:creator>
		<pubDate>Mon, 13 Apr 2009 11:01:11 +0000</pubDate>
		<guid isPermaLink="false">http://blog.xero.com/?p=4357#comment-1735</guid>
		<description>[...] boss Rod Drury blogs about technology and implications for business eg check out his write up on provoking customers. They even have a twitter account! My bet is the senior guys at MYOB have no clue what twitter is, [...]</description>
		<content:encoded><![CDATA[<p>[...] boss Rod Drury blogs about technology and implications for business eg check out his write up on provoking customers. They even have a twitter account! My bet is the senior guys at MYOB have no clue what twitter is, [...]</p>
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		<title>By: Ben</title>
		<link>http://blog.xero.com/2009/03/provoke-your-customers/comment-page-1/#comment-1571</link>
		<dc:creator>Ben</dc:creator>
		<pubDate>Tue, 24 Mar 2009 17:40:06 +0000</pubDate>
		<guid isPermaLink="false">http://blog.xero.com/?p=4357#comment-1571</guid>
		<description>Awesome blog post! This is really helpful.  I’ve also found that I’m able to reach more customers by using certain techniques.  I also like your idea of having vendors help the customer find investment funds even when discretionary spending appears to have vanished.</description>
		<content:encoded><![CDATA[<p>Awesome blog post! This is really helpful.  I’ve also found that I’m able to reach more customers by using certain techniques.  I also like your idea of having vendors help the customer find investment funds even when discretionary spending appears to have vanished.</p>
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		<title>By: Rod Drury</title>
		<link>http://blog.xero.com/2009/03/provoke-your-customers/comment-page-1/#comment-1558</link>
		<dc:creator>Rod Drury</dc:creator>
		<pubDate>Mon, 23 Mar 2009 07:04:03 +0000</pubDate>
		<guid isPermaLink="false">http://blog.xero.com/?p=4357#comment-1558</guid>
		<description>Whoops</description>
		<content:encoded><![CDATA[<p>Whoops</p>
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	<item>
		<title>By: John-Daniel Trask</title>
		<link>http://blog.xero.com/2009/03/provoke-your-customers/comment-page-1/#comment-1557</link>
		<dc:creator>John-Daniel Trask</dc:creator>
		<pubDate>Mon, 23 Mar 2009 02:55:37 +0000</pubDate>
		<guid isPermaLink="false">http://blog.xero.com/?p=4357#comment-1557</guid>
		<description>Rod, your link on the image is broken. You have two &#039;h&#039; characters at the start - hhttp:

Good post.

 - JD</description>
		<content:encoded><![CDATA[<p>Rod, your link on the image is broken. You have two &#8216;h&#8217; characters at the start &#8211; hhttp:</p>
<p>Good post.</p>
<p> &#8211; JD</p>
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