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Top 5 Success & Survival tips for 2009: tell us yours

You might have read our advice for starting, running and managing a business in our Guides section.

Now we’d like to ask you: what are your top 5 tips for success and survival for 2009? Please add them in the comments below.

Here are some ideas for tips you might want to share…

  • Ways to manage cashflow
  • Ways to deal with bad debtors
  • Ways to keep customers coming back
  • Ways to work with your bank to make sure you have a line of credit available
  • Ways to keep your sanity when things go sideways
  • Ways to get help when you need it

Your tips certainly don’t have to be about using Xero, but if you happen to have tips for ways Xero helps then please share those too.

 

46 comments

Glen Barnes
5 December 2008 #

Ways to keep customers coming back:

If you run a seasonal business make a note to call your old customers back in a years time to see how they are going and if they need anything else done. For example if you are a gutter cleaner and house washing service it is likely that a customer will need their house cleaned every year or 2. Most of your customers will forget who they used the previous year and will then try and find another house cleaner even if they were happy with the job you did. Pre-empt that search by getting in touch and putting yourself top of mind again. You can use a simple tool like Highrise (http://highrisehq.com/) to keep track of the follow-up tasks (there is even a free account which should get you up and running).

Ways to Promote your business:

Again if you are a small business recommendations are key. After doing a job email the client a follow-up note and ask them to rate you (good or bad) on one of the directory services such as Finda. If a potential customer had a choice between 2 suppliers they are more likely to call one with a decent reputation. Note that the odd bad review doesn’t hurt – People expect that sometimes things might not go as expected. It is how you deal with the issues that count.

Campbell
8 December 2008 #

Stay positive! I believe state of mind is all important. It certainly doesn’t trump all business advice in tough times but helps keep things in perspective.
Remember sometimes the best opportunities are available in tough times so don’t stop looking out for them.
Remember that business should be fun, why get out of bed if you don’t feel positive and full of energy!
On top of this remember to keep a constant eye on cash and expenses – but you should be doing that anyway!

Paulus Herewini
8 December 2008 #

If you’re self-employed and put-away money for tax, make sure the savings account is not accessible by internet banking. This way your not tempted to dip into money which is already accounted for!

[...] Top 5 Success & Survival tips for 2009: tell us yours [...]

Paul Lattimore
8 December 2008 #

Don’t forget to advertise! To reduce advertising spend simply because the economy is flat leads to a self fulfilling prophecy of reduced business.

Do however make sure you are getting more bang for your buck. Approach your traditional advertising sources and hit them up for a better deal, and keep on the lookout for new ways of spreading the good word. Have you checked out Google Adwords for instance as a ready source of leads?

James Nisbet
8 December 2008 #

Being a freelancer is hard! Working on 13 projects at once and having to remember the names, details, timelines and status of each!

One thing I do to make it easier is use Xero as a time-tracker. Every hour I spend or part of a project I complete, I log into a new line-item in a draft invoice in Xero. This serves a double benefit – you keep track of what you’ve done and how much to bill, and your customer gets the most awesomely detailed invoice ever.

Happy you, happy client. Win win, thanks Xero (wow that was cheesey!)

Graham Bloxham
8 December 2008 #

Set realistic sales goals, collaborate on them before setting them in concrete, micro measure everything weekly. If you cant measure it don’t do it.

Record everything, good sales and bad, if you can analyze where you failed or why you lost jobs you cant adapt to what the market and your customers are telling you.

Celebrate success and slam the fridge door shut on Failure, fast.

Never, never, never give up.

Graham

Yvonne McLaren
8 December 2008 #

1.Focus on your core business
2.Stay close to your top advisors
3.Look up all the cards you never got to in 08
4.Give away some good advice it always comes back to you
5.Give yourself a treat each week, doesn’t have to cost money just has to be fun

Wishing everyone every success for 2009/10/11

Kowtow Clothing
8 December 2008 #

When financial times get hard make sure you are providing your customers with the best possible product and service. This could be with small add ons to your product and/or calling your customers to ask what they require from you to push your product.

This works! That way they have more faith in your business and you sell a heck of a lot more.

Josiah
8 December 2008 #

Incentivize prepayment, payment on-time or early payments.
You go to McDonalds drive-thru, you place your order then you pay. Only once you’ve paid are you allowed to move forwards to the next window to receive your “goods”. If your business allows, offering a “prepayment discount” can save a lot of time & hassle instead of chasing up late payments later on.
Remember: Its an early payment discount, not a late-payment penalty!
If you “penalize” late-payments, things get messy, customers dont feel like they’re being treated well, and will likely look elsewhere. Give them a reason to want to pay you (discount – Maybe only 2-3%) and you’ll have more money upfront, less cashflow issues, and less time mucking around chasing debtors!

Justin Hygate
8 December 2008 #

Do some the easy stuff yourself and pay the professionals for the grunty bits…

File your Companies Office annual return online for nothing with the Companies Office. The process is fast and as it doesn’t involve any financial information you don’t need to pay an accountant (or a lawyer or a doctor or anybody) to help.

The Companies Office will provide you with the information they hold at the time the return is due (you can get a reminder to file by email and txt) all you need to do is to confirm it, or make simple changes online, and it’s done.

Save your accounting spend for the clever stuff with your accountant…

For more information go to http://www.companies.govt.nz

Mark Skelly
8 December 2008 #

AVOID BECOMING VICTIM OF A RECESSION

There is a lot of discussion right now about the recession. The scare-mongers are in full swing and stress levels are rising for the many business owners that are buying into the stories.

If a recession does in fact happen, it doesn’t need to have any affect on your business – just as long as you choose to be proactive, take responsibility for your own business and take the appropriate actions. In fact, your business can still grow.

A good example is one of our clients, Benn Milne, the owner of Vogel Motors, a medium sized motor mechanic workshop in Lower Hutt.

Ever since Benn had bought the business he had found February was the quietest month of the year.

It was a stressful month as it put a real squeeze on cash flow. Initially Benn simply believed this was just the way things were and there was nothing he could do about it.

Through being coached and learning to look at things from a different perspective, Benn identified that he was allowing himself to be a victim of circumstance – acting as if he was at the mercy of circumstances beyond his control.

With ambitious plans for his business, he wanted to change the results and no longer allow the month of the year to dictate his results.

Benn saw that if he kept doing what he had always done – he’d keep getting the results he’d always got. So, instead, he took a proactive stance and decided that if clients weren’t coming to him in February – he’d put together strategies to go out to them.

These included setting up a strategic alliance with Hell’s Pizza giving away free WOF vouchers when customers bought pizzas.

He set up promotions with parents at local schools, began approaching vehicle fleet companies directly to pitch for their work, and ran free educational workshops for women.

In my experience, in any industry and at any time, there will always be some business owners complaining about how tough the industry is at that time.

These businesses will always find people prepared to agree with them and take part in ‘pity parties’ to bemoan how unfair things are and how ‘when the economy changes’ everything will be better.

Unfortunately, such conversations rarely touch upon what they could all be doing differently to change their results.

Right now, the automotive industry is full of people complaining about the lack of new imports coming into the country and associated lack of flow-on mechanical work.

And yet in the same industry, at the same time and in the same area you are likely to see at least one other business doing very well.

Usually, what makes the difference is that business is taking proactive actions to get better results.

Benn’s original belief that he couldn’t change his results couldn’t have been more wrong. This February turned out to be the busiest month he had ever had.

If you feel that you can’t influence your current results, because of an impending recession, or for any other reason, then perhaps you could also be taking the opportunity to change your perceptions.

Mark Skelly is a director of Red Hot Business Coaching. The Red Hot Business Coaching franchise has helped many New Zealand business owners to take proactive steps towards achieving their business goals.

Chris Young
8 December 2008 #

Invest in your brand!

Perception equals reality. To most people out there in the increasingly brand-conscious market, your brand needs to stand out.

And that means more than your logo. Every way that your business is presented to the public eye needs to communicate a clear and simple message about who you are and what you do. That extends from your business card to the way your phones are answered and everything in between.

Don’t try and do it yourself though.

You go to an accountant or a lawyer for their professional services, so apply the same thinking with your brand – go to a professional design or branding agency and make the investment.

Alan Cox
8 December 2008 #

Think of how you can use your online-channel (website) more effectively.

A website with a better online experience can help you:

1. increase ROI from your advertising spends.
2. generate more and better qualified leads
3. increase online sales
4. increase profitability and revenue
5. give you a distinct competitive advantage.

If your website gave you 50% more than what it gives you today, what would mean for your business? Do the math, what would that be worth in terms of increased revenue.

Here’s some ideas:

1. Set some specific goals. These can be soft like “grow 50% this year”, or ambitious like “dominate my industry online”. Set some Key Performance Indicators and review them regularly. Good KPIs to start with include: unique visitors, conversion rate and web revenue.

2. Get to know what your *online* customer really wants and needs. Don’t fall into the trap of assuming what your website prospects are really looking for. This is fundamental to success. The design of your website and the content you provide is all based on what you know about your customer. Incorrect assumptions can be extremely costly.

3. Make sure you give your prospects an easy journey. You have just paid to get a visitor to your site – don’t just dump her on the home page and hope she finds what she wants. Each page needs clear simple pathways to product with minimal ‘noise’.

4. Give your visitors the support they need. Very few people will visit your site ready to buy or to make an enquiry. It’s more likely that your visitors are evaluating options. Think of these visitors as being on a decision journey and think about the questions they may have in their mind at each step.

5. Be more persuasive. Your site is there for a reason so you may as well try to push people towards the actions you want them to take. Furthermore Use clear action phrases like “Start your free appraisal” or “Add to shopping basket” that prompt for action.

Remember, most websites do a pretty poor job at satisfying online customers, so here’s your chance to stand out from the crowd!

All the best for 2009, Alan.

Peter Torr Smith
8 December 2008 #

In tight economic times, consider hiring things in from time to time instead of buying them.

This not only reduces the demand on capital and makes the hire a tax deductible expense, but it also removes the hassles & costs of storage, maintenance, and insurance.

And as hiring of all sorts of goods, place, and services is provided by thousands of local businesses around the country, you’ll be helping boost your own local economy as well.

So for any events, functions, promotions, trade-shows, product launches, temporary office setups or moves, or maintenance projects, consider hiring things in as a smart business choice.

Aaron Green
8 December 2008 #

Let’s talk some truth here. You have a business that sells ideas: a skill some clients treat like a commodity. You know it’s not, but the way some of your competitors act, you start to understand why some people may think that. Why is it that others in the industry seem to discount their entire added value as if it were baked beans in the supermarket? It seems there are too many people willing to sacrifice today’s fee, especially in these uncertain times, in the hope that the client will pay a more realistic rate tomorrow.

What is an hourly rate? A client can get a loose creative strategy or idea from you over a coffee. Do you charge those 30 minutes at just half your hourly rate? The client would say, “That only took you 30 minutes.” Your answer would be, “Actually, that took me 30 years.”

Ideas are not things pulled randomly off shelves. They do not ship them in boxes across the world and they cannot be manufactured in China. They are wonderfully unique to you. You are indispensable on that level. If they replace you, or go somewhere else, they will never find your creative mind or way of problem-solving in anyone else. Your ability and talent today is a collection of genetics, social conditioning, inspiration, accumulated knowledge, perseverance and that little X-factor that enables you to look at a problem in an entirely different way.

GET BILLING

Some clients think creatives charge like lawyers. Some clients are stupid. Of course they do. Lawyers, accountants, mechanics, architects, art directors, copywriters, designers and most tradespeople charge for their time. The simple fact is that lawyers and accountants are just better at capturing and billing it than creative people.

Creatives are actually very philanthropic. They would love to be paid for their work, who wouldn’t? But for them, the thrill of a blank canvas (or LCD screen or paper or whiteboard) is enough for them to willingly give their ideas away just to see them become reality. They see the world, in many ways, as inherently flawed. So much of it could be done better. Why does this appliance not work as it should? Why does that look so ugly? Why am I uninspired when I try and use this thing? Surely there must be a better way of doing this chore.

TIME SLIPPING BY

And when they solve it, they just want to see it materialise. The creative never captured all the real time it took to solve the design problem. Truthfully speaking, their timesheets were filled in at the end of the month, and all those incidentals – like office supplies and photocopies – were too numerous and too frustrating to keep tabs on. Besides, surely the account manager quoted with enough buffer not to have to write down every bloody photocopy.

Which leads us to the problem – creative people trying to be administrators, creative people trying to do invoicing, creative people trying to keep track of all the detail any project or job contains. Like expecting the Government to actually make tax and paperwork easy to understand, or their partners to understand why they are still working at two o’clock in the morning.

Imagine a utopia: a well-oiled machine, able to deliver everything the clients are asking of us, able to help us make the most of any financial downturn. Not just ideas, but the job on budget, on time, with a healthy profit at the end – and no one needed to work really late nights or weekends.

ACQUIRE THE TOOLS

Sound too good to be true? Thankfully, it’s not. Designers also design for other designers. There are great tools now on the market to tame the creative studio. Streamtime is for facts and figures, what Photoshop is for images. Job tracking, production scheduling and time capture has finally come of age. Making a strong, healthy profit and knowing which client that came from is instantly achievable. Knowing which staff are your greatest assets is only a keystroke away. Streamtime has answered the questions most creative companies are asking.

BEYOND THE POST-IT

The irony has been that Creatives use some of the most advanced computer hardware and software available in the world, and yet they scribble their time on a piece of paper. They can render objects in 3D in an afternoon, but have Post-it notes stuck all over their desks and screens to remind them of important dates and phone numbers. They have a slimline LCD screen and the funky office in a trendy district, but have a great big diary from somewhere out of 1982 sitting on their desk to book meetings with.

Why all these archaic tools for such cutting-edge companies? One reason is that most solutions remind them of Bill Gates or big grey dividers in a soulless office space filled with people using pocket protectors. The solutions in the past have been designed (loose use of that word) by programmers who sit in dark spaces writing code in between their next online Dungeons & Dragons session with someone located in the Ukraine. Don’t get us wrong – they have talent. We are simply meaning that the products have never felt intuitive to the creative mind. So they avoided them. And then came Streamtime. A programme that sits comfortably in a creative environment, alongside your iPhone or designer chair, a programme that both Macs and PCs love. Harmony can now be achieved.

In times like this, creative businesses can’t rest on great ideas. The company needs to be strong. Owners need to know their business inside and out. Planning for tomorrow relies on your ability to decipher yesterday and today. The seat of your pants is no longer an appropriate way to fly…

About Streamtime: Streamtime is a multi-award-winning total studio management system, designed for the advertising, interactive and design industries. Whether supporting a company of two or a multi-site organisation of hundreds, Streamtime enables complete traffic and production management, signaling an end to job bags and hand-generated invoices and timesheets. From the accounts team to designers, both at their desk and, using Streamtime’s new iPhone application, on the road, Streamtime maximises workflow, taking productivity and creativity to new levels.

Tony Ryburn
8 December 2008 #

If you are expecting a downturn in your business I suggest the first thing is to re-do your budget on a worst-case basis. Then look at the impact that has on your working capital.

Next comes the hard bit. If the worst case happens, how can your business stay cashflow positive without borrowing more money?

It’s a matter of a bit of lateral thinking about each budget item. Eg. Can you sell surplus or obsolete stock? Ask staff to work shorter hours? Change your terms of trade? Delay introducing that new product? Prune expenses without having an adverse impact on sales? Collect your debtors faster?

Chris Baker
8 December 2008 #

How to Deal With Slow Paying Debtors. After more than 7 years of business coaching, and before that about 20 years working in Accounting, I’ve come to the conclusion that the biggest challenge for small business owners in this critical area is that they incorrectly define the problem. The problem is not “how to get slow paying debtors to pay”. The problem is that “they have slow paying debtors”. By redefining the problem, we get access to the only possible solution.

Here are the rules that I teach my clients. Rule 1- make your customers earn the right to get credit from you through “cash with order” sales while you get to know them. Rule 2- Position them correctly when you begin to give them credit. Have “rules of the game”, read them the rules and have them verbally commit to those rules as well as sign off on them. Rule 3- Sack every customer who defaults on the rules.

I agree that this takes courage, a whole lot of courage. Most businesses would go under if they took this on with the customer base that they have today. To start with, just apply these rules to all new customers. Over time, start introducing the rules to those customers that you are willing to risk losing. The smaller ones, the difficult to deal with ones etc.

Does this work? Yes it most certainly does.

[...] Xero | News about online accounting software for small business » Blog Archive » Top 5 Success &#0… [...]

Michael Taplin
8 December 2008 #

Keep your banker on your side!
Bankers are nervous; fearful for their jobs, and bad debts make them feel even more vulnerable. You can get your banker to bat for you instead of kick you into touch by giving her a really reliable Sales Forecast.
How will you prove that its really reliable?
You can if you use probability forecasting in project businesses or trend analysis in a product or service business. The free downloads on sales forecasting from http://www.bizlearn.biz will underpin you cash flow forecast by giving you a solid sales forecast to feed into your cash flow budget. Ask XERO about doing your cash flow budget, and you can then deal with your banker with confidence that you can show how reliable your forecast is.
Don’t put your reputation at risk by providing dodgy pie in the sky forecasts. If they didn’t believe that last one bankers will certainly not back you now times are tough. You need to get them on your side to survive the global credit crunch.

Michael Taplin
8 December 2008 #

Watch out for the Security Top-up Trap.
Do you have a business loan secured by a mortgage over you home?
Despite the recession you can still cover your interest payments, so you feel secure. But hang on a minute; how carefully did you read the fine print in your mortgage?

Your house value has dropped, just like mine. The mortgage security held by the bank has dropped below the 60-70% the bank demanded when they lent you the money. If the bank asks you to top up the security to bring it back to the original level, can you find them a big chunk of cash at short notice or extra security? If you cannot, can they call in the loan?

I can hear you telling me that your friendly banker would never do that to you. You have done business for 20 years haven’t you. Surely such a long standing relationship will be valued, won’t it? Banks just don’t do that, and they promised John Key that they would be nice to people like you just the other day.

I suggest you don’t bet on it because demanding top-up security and bankrupting farmers and business people is exactly what they did back in the post 1987 recession, until the ” Wxxxxxx letters” scandal broke in Australia, and bankers found themselves metaphorically naked in Pitt Street, Sydney, covered only in shame.

So please check out the fine print in your mortgage to see how secure you really are. They did it last time, and I would not bet against them doing it again.
Forewarned is forearmed.

David Robshaw
8 December 2008 #

1 make sure you invoice as soon as the job is finished, invoice on account if a longer job, and ask for the money if not paid by due date.
2 for all new customers make sure your payment terms are clearly understood and accepted,and that you thoroughly credit check any significant new account, with reference and credit agencies
3 be very wary if any customer’s payment routine varies outwards as this could be a sign of trouble brewing
4 if you have any key suppliers ensure they are healthy or make sure you have an alternative lined up
5 if you need to buy any new assets, make sure you put this on HP finance rather use valuable working capital which you might need for other purposes.

Jon Brewerton
8 December 2008 #

5 Tips:

1. Cashflow is king in tight times. Create a cashflow document to make sure during the holidays the business has enough cash to pay.

2. Give away perceived value such as a warranty for 7 day payment.

3. Have someone responsible for cash and accounts receivable. Track every contact and payment details in a database or accounting package. Use log in Xero to keep track of this. Contact as soon as possible for payment. Money greater than 90 days is unlikley to pay

4. Get invoices out as soon as the sale is made. Better to invoice out prior to the 20th of December so that as much money can be received during your downtime as possible and allows you to get everytihng invoiced by the end of the month.

5. set a date for all accounts payable invoice payments. Any bills sent after your cut off date can then be paid the month following.

6. plus —- go to our website and sign up for our monthly newsletter outlining tips and tricks each month on all areas of your business. No downloading as it takes you to the site. http://www.iconbusinesssolutions.co.nz/cms/index.php?page=subscribe-to-newsletter

Happy holidays and good times in your business. You deserve a break

Andrew Kissling
8 December 2008 #

Some great advice here on how to survive in a tight market. Without adding to the ‘How’, let me suggest ‘Why’ you should survive.

A recession is economic Darwininism at work. By *choosing* to be leaner, smarter, hungrier and more determined than your competition you can be assured a larger slice of your market when the recession draws to an inevitable close. This will happen, but the only question that matters is this: will you be around to collect the spoils of an increased relative footprint, or will your competitors be launched by your demise?

If you want to be there when conditions improve you will need to consistently plan, execute, innovate and achieve where others flounder, stall, repeat and fail. The choice is yours.

Sue Baker
9 December 2008 #

Beat The Recession With Baker’s Dozen

DISCIPLINED cash management is the difference between survival and collapse for companies facing a recession, warns Clarity Business Financials.

Bournemouth-based Clarity’s Managing Director Sue Baker outlines her ‘Baker’s Dozen’ tips to help ensure your business stays afloat in tough times.

Tip 1 – Don’t Delegate Your Cashflow Strategy

Delegate your financial work but not your strategy. Stay involved – do not let others take important cashflow policy decisions for you.

Tip 2 – Keep Your Terms Tight

Don’t adopt 30-day payment terms just because everyone else does: Revisit your Terms & Conditions. If you say ‘my terms are seven days’, then they are.

Get it right from the start. Decide your policy and stick to it. Be nice but be firm – you will get respect for it.

Tip 3 – Consider Credit Insurance

Remember that credit checks access only out of date information and that trade references are not really worth the effort. Credit insurance can cost as little as 0.5 per cent of your sales.

Credit insurance forces you to adopt best practice and also makes it easier to ask for money in advance: “My insurer won’t cover you – I need you to pay in advance.”

Tip 4 – Don’t Offer Discounts For Early Payment

Offering discounts sounds like a great idea but it’s a lot of hassle. You won’t get paid any earlier and your debtors will still claim the discount.

Tip 5 – Maintain Effective Credit Control

You catch more wasps with honey: Build relationships with customers. If they like you, they are more likely to pay you on time.

If they are slow to pay, be friendly but don’t stop calling them.

You need a clear escalation policy. Have a strict system and stick to it. If your debtors know you are firm and organised they will pay you first.

Never apologise for demanding payment. It’s your money.

Tip 6 – Engage The Sales Team

The sales team should always know the position with regard to credit control.
Involve them emotionally by not paying them their commission until you’ve been paid.

Tip 7 – Shorten The Cycle

Chart how long it takes from you first incurring costs to finally clearing payment from your customer.

Identify any hidden delays and remove them:
• Can you shorten your production process? Check your ‘just in time’ procedures.
• Do you send out invoices on the first day possible? Don’t post them – email them.

Tip 8 – Smooth The Month

Is there a pattern to your months? Are some weeks either feast or famine?

Smooth your cashflow during any given month by changing payment dates.

Ensure you get paid by Direct Debit wherever possible but avoid paying your suppliers by DD so that you stay in control.

Tip 9 – Daily Cash Report

Know your cash position every day.

Don’t simply pay first those who shout the loudest. Prioritise your payments:
• Priority 1 – individuals/one-man bands. Don’t mess them around. Their livelihoods are at stake.
• Priority 2 – critical suppliers. You need these people.
• Priority 3 – local suppliers. Look after your local firms.
• Priority 4 – national/international firms.

Never delay paying HM Revenue & Customs.

Tip 10 – Avoid Knee Jerk Reactions

Cut waste by trimming the fat, not the muscle. Do not cut spend that is focused on generating future sales.

Consider outsourcing rather than employing. It may be more expensive initially but you can very, very quickly resize your organisation up or down. This is an essential recession-proofing strategy.

Tip 11 – Accurate Forecasting

Maintain a six- to eight-week rolling forecast. Update it weekly at the very least.

Have early indicators in your sales pipeline to pick up any problems early on.

Tip 12 – Be Aware Of All Options

Overdrafts are not the only way to raise working capital – the banks can call them in at any time. Consider invoice financing or talking to a corporate broker for other options.

Also, directors’ loans are an option. You can pay yourself interest at a better rate than the building societies offer if the risk is higher.

Tip 13 – Know Your 12-Month Needs

If you want to be really in control, always have a 12-month view.
If you can see a funding need coming up in six to nine months, start talking to people about it now. It takes time to put in place.

Sue Baker
http://www.claritybusinessfinancials.co.uk

Chris Baker
9 December 2008 #

Bank Overdraft- The Opium of Small Business.

Get rid of your bank overdraft, as quickly as you can. Make your business earn more profit and use it first to get rid of your overdraft.

The problem with bank overdraft is that most small business owners use it to cover up problems with the stewardship of their businesses that should never exist in the first place. Their customers are not paying on time, they’re not sensibly managing their overheads and stock levels etc. If they cleaned this up, then the only need for borrowings would be to boost cash flows while sales are grown to a level that generates enough profit to pay the owner, pay taxes and pay all the other bills.

To be fair, most of the start-up businesses that I’ve seen start with that in mind. However as profitability increases most take the pressure off their debtors, they loosen the reins on overheads and increase stock levels. Then, because they are people, they adjust their lifestyle. Before long, the overdraft becomes a permanent part of the business Balance Sheet.

When I worked as an Accountant, I could intellectualise and philosophise for hours on the benefits of using the bank’s money. However I’ve since found that there are very few people in this world who have the discipline to properly use the potential that bank overdraft creates.

The small number of business owners that drive themselves to repay their overdraft, and then cash flow their businesses organically, are invariably the ones that accumulate the greatest wealth and stability over time.

Jacqui Jones
9 December 2008 #

Five top tips that I’m putting into practice:
1) Reading these great tips – an excellent resource from the coalface of local experience – well done Xero team for setting this up.
2) Putting something that strikes me as really smart into practice immediately.
3) Doing the thing I least like doing but most need to do first thing every day.
4) Setting and meeting short goals – just 5 on my list at a time.
4) Keeping my eye on the summit, focusing on clarity and accepting falling debris as a natural part of the process.

Phil Faidley
9 December 2008 #

The people you know are your greatest asset.

This includes, and in a particular order of relevance:
- The people who are part of your business. This isnt necessarily limited to employees, because many of the businesses in NZ are in the “0-1″ employee bracket.
The People include: your employees if you have any; your support network, mainly your wonderful family and friends; your suppliers; and your banker(s).
- The people to whom your goods and/or services are delivered. This is not only your customers, but it includes their customers too.
- The greater community in which you operate. This includes not only your workplace neighbours, but the business community around you – most of whom are distinctly and blissfully unaware of your existence.

How do you manage all these people, especially given the degrees of separation between you all?

Start by surrounding yourself with the best people you can, and do what you can to keep them with you. No, this doesnt just mean your employees, however these are the among the most important.
Finding, including and keeping the right people for and in your business is no simple task and should not be taken lightly.

The average small business operator doesnt have the time, or really the wherewithal to be able to effectively recruit the right people for their business.

When it comes down to it, does your average small business operator have the skills to effectively create and manage a relationship with a supplier – that is advantageous to their business not just the suppliers?

Dont be afraid to acknowledge that the skills needed to find the right people – employees, suppliers, customers – to be part of the business arent necessarily inside your business.

Help is available and it is a worthwhile investment to release your time back into your business while someone else helps you in non-core areas.

Most of you would readily pay your accountant to do your books, your lawyer to draft your contracts, but wouldnt engage a skilled expert to help with your business relationships. Maybe someone else here can answer – Why?

Andy Burrows
9 December 2008 #

There is probably nothing that one should be doing in theses tighter times that one shouldn’t be doing ALL the time. Never-the-less these would be my top 5 to focus on:-

1. Cash. Lack of cash flow kills more businesses than any other problem, so focus on preserving cash as much as possible. Reduce or delay forecasted expenditure and examine other overheads to see what savings can be made.

2. Debtors. Get tough on debtors. Put a well documented credit control process in place, get customers to sign terms of payment and stick to the system consistently

3. Inventory. Aim to reduce inventory days down by liquidating slow moving items and working to a tighter re-order time. Don’t be attracted to buy bigger lots from reps unless there is a BIG saving.

4. Don’t reduce your marketing. In fact increase it. This doesn’t necessarily mean spend more on advertising. There are plenty of low cost ways to increase inquiries. They just take a bit of time and effort.

5. Look after your existing customers. These are your like blood and produce revenue for you at MUCH lower cost than looking for new ones. Focus on providing superior customer service and enhancing your offering to your key clients.

Good luck in 2009 and talk to us at Icon for for business building ideas

Mark Cameron
10 December 2008 #

Don’t panic. Plan what you need to do and execute.

Most importantly, understand what your customers want an tell them what you are doing. The cost of acquiring a customer may be higher when there are fewer potential targets in the market but if you stop marketing even your loyal customers will forget about you.

Leverage every touch-point to communicate and cross sell. There is no better time to get good marketing practices in place than during an economic downturn. When an uptick occurs that will pay off.

Be brave and keep moving; animals caught in the headlights end up as road kill.

Read my full article on this at http://www.workingthree.com/articles/

Tim Norton
10 December 2008 #

1 Know and watch your base weekly/monthly cash burn – strip anything you can out if you don’t absolutely need it and lock it down and track it on Xero
2 Break-even every week – When cash is tight and there’ less certainty, you want to hit the sack Friday night knowing that you’re level or above for the week, don’t wait for a month to find that you’re behind.
3 Deliver Outcomes not just invoices – everyone wants to turn a $100k job into a $50k job and get the same value or more- re-structure your solution around delivering clear measurable outcomes for less.
4 Focus on low cost online marketing efforts that use your time not additional cash to get buzz, and customers
5 Stay Sober and Positve – There are plenty of opportunities in a resession, its a time of change, but they’re only avaible to those who keep their head clear and up

Jamie Nelson
10 December 2008 #

Top 5 IT Tips for the New Year:
1. Keep your equipment cool
We get more failed Desktop Computers, Backup Drives, and Laptops through December till March, then any other time of the year. What kills computers? Heat.

2. Online Backups are easy
Backing up your computer is obviously important. But regularly changing the backup drive (or USB Thumb Drive) can be a pain. Having your important documents backed up on a schedule to Online Storage is both easy and cheap. (Call 0800 GETITHERE, press 2 for Jamie, and we can set it up over the phone).

3. Lease your computer equipment; don’t buy it!
Your working capital, and cash-flow is important. You can lease any computer equipment, including servers, laptops, desktops and cell phones.
It takes around 10 minutes to get finance approved, and you can have your new hardware, your Microsoft Office, all the setup done, backups, antivirus, and then split it over a 24 or 36 month lease. It makes it very affordable, and when the lease is up, you can replace your equipment with new gear for the same price, or buy the equipment.

4. The right printer can make your small business look BIG
There IS a big difference between the printers you can get from places like Harvey Norman, and Dick Smith, and Business Level Resellers (like Get IT Here Ltd). A good quality, networked colour laserjet printer can’t be purchased for less than $1000 dollars, but they make a huge difference in the quality and presentation of documents. And the economy is obvious, our printer has printed over 13,000 colour pages for presentations, and still hasn’t had its toner cartridges changed.

5. Throw away your CRT Screens(The Big old monitors)
Those big screens you got with your older computers actually cost you in electricity bills each year, what a new LCD monitor costs to buy new. Eg: a basic 19″ widescreen is under 300 dollars.

Computers are designed to make our lives easier, they make my life easier. We can have them make your life easier too.

Jamie

Warren Sue
11 December 2008 #

1. Cash is king! Keep on top of your debtors, start ringing around if they haven’t paid on time
2. Don’t think you know everything. Paid for quality advice whether it’s branding or accounting. Find the right people and these people know what they’re talking about.
3. Keep in contact with your customers, clients and suppliers. Open lines of communication is key and should be done all the time.
4. Spend your money more wisely. Do you really need that new car or new computer? Yes imagine can be everything but what imagine do you portray if you’ve gone bankrupt.
5. Smile

Good luck for the coming year…

Ben Young
11 December 2008 #

Use the downtime over the holidays to ask yourself three questions.

1) How have I done this year?
2) What can I do better?
3) Where do I want the business to be in a years time?

Talk to friends, family, colleagues about it. Use the time wisely to get some high level thinking done that you don’t otherwise have time for.

Martin Gatehouse
12 December 2008 #

Do you retain title to your goods once they are sold?

Every business selling valuable goods should consider having a ‘retention of title’ clause contained in their contract terms, as well as taking legal advice to ensure that the clause remains current and enforceable, and the level of cover it provides is suitable to the circumstances. Essentially the clause must clearly state that the seller remains the legal owner of the goods until paid for.

A ‘retention of title’ clause is therefore an essential part of a sale of goods contract. The clause is normally designed to delay the transfer of ownership of goods to the buyer until full payment has been made (or some other crystallising event specified has occurred). Whether such a clause is practical also depends on whether the goods in question can be clearly marked and identifiable as the seller’s.

This clause works by granting additional protection to the seller as, should the buyer experience financial difficulties (a liquidator, receiver or administrator has been appointed), the seller will rank above the secured and unsecured creditors who would otherwise be paid out ahead of the seller. Importantly, any delay in enforcing your rights under a ‘retention of title’ clause may mean you still end up as an unsecured creditor – at the bottom of the pecking order when payments are eventually made.

This protection can be extended or strengthened by, for example, providing the seller with a right of entry to the buyer’s premises and granting him the right to seize goods (even including detaching them from a manufactured item in certain circumstances).

The ‘retention of title’ clause should also, for example, ensure the buyer is liable in the event of accidental loss or damage to goods, though the seller still retains title. Normally goods remain at the seller’s risk until title passes to the buyer. However, as the seller relinquishes control (but not ownership) of the goods, it should be clearly stated that such risk will pass to the buyer on delivery.

The law on retention of title is continually evolving and it is important to ensure the contract terms are regularly reviewed to ensure they can be enforced and that they provide the protection needed in the current climate.

Always take legal advice when drafting or enforcing a ‘retention of title’ clause.

Walter Burns
12 December 2008 #

In the boom times prices were at a premium. Now there are plenty of opportunities to negotiate better deals with suppliers, new hires, partners and banks.

Your competition is also having a rough time. Take advantage of that. Use their weakness to lure away their customers with something better.

Be inventive. Offer new products/services or create new packages from existing products/services. Having something new to offer as an excuse to get in front of people and generate some buzz.

Adapt quicker by listening more closely to your customers. Listening serves many purposes – it gives you a good reason to get in touch with many people, you learn a lot, and you demonstrate that you’re taking care of your customers. Help your customers succeed. Their success is your success.

Aaron Cassidy
12 December 2008 #

“Most companies fail because they run out of cash.”
“ Cash flow is the lifeblood of any business.”
Do these quotes sound familiar in these economic times?
Cash flow management, planning, budgeting and forecasting will become even more critical for businesses in 2009.
Even if you start by just recording where you or your business spends money for a month or two you can begin to prepare a budget and extrapolate into the future. Increasingly Bank managers will be looking for proactive business owners preparing forecasts and budgets and asking for evidence of compliance with Debt Covenants. By utilizing Xero effectively, coupled with advice from Marriott’s you will be able to work on (rather than in) your business maximizing your chances of success in 2009.
Top Ten Tips and Tricks of Cash flow management
1. Accept responsibility for minding your businesses cash flow.
2. Monitor your finances.
3. Forecast sales and expenses.
4. Adjust your business strategy based on your financial analysis.
5. Setup a cash reserve.
6. Organize backup finances.
7. Lease instead of purchase.
8. Control spending and conserve cash.
9. Accelerate receivables.
10. Slow down payments.
By using Xero coupled with Marriott’s services we can help you manage your cash flow and allow you to work on your business, not in your business.
Contact: Aaron Cassidy, David Hackston or Christine Johnston, http://www.marriotts.co.nz

Ben Kepes
12 December 2008 #

After spending 15 or so years juggling a dozen or so businesses, a handful or two of advisory and formal board positions, a couple of kids (not to mention a wife ;-) ) and a bunch of voluntary commitments I’ve come to the conclusion that diversity (no pun intended)and balance are all-important. Anyway – a few tips from me….

1) Embrace advice – get yourself an advisory board. NZTE will help fund them and they’re absolutely one of the most valuable things you can do

2) Set your own personal goals. Until you do that you have no way of knowing if your business goals are aligned with where you personally want to be

3) Once you’ve set personal goals grab your advisers and get away from the business – think about what your business does, its core competencies and weaknesses and its realistic potential. Then decide on 3-5 high level strategies for getting t where you want to be

4) Sweat the small stuff – details matter, a $100 creditor may be small in the scheme of things but $100 may just be the difference between sink and swim. Don’t pass off your responsibility to others – as a business owner you have an obligation to understand accounting, tax, law etc etc. Tools like Xero help, but they’re tools and don’t replace an understanding of the basics

5) Don’t sweat the big stuff – shit happens, accept it. Being in business has stresses and sometimes the unavoidable will happen. If every major setback made you want to leap off the nearest cliff they’d be few people left and no businesses. Life’s too short to blow business problems way out of proportion.

And seeing that others have taken the opportunity to push their own gig – check out http://www.bizchat.co.nz an online community for small businesses in New Zealand – a place to ask questions, get advice, find information and generally have conversations with your fellow business people.

Jack Pivac
12 December 2008 #

*Keep your costs down.
I encounter too many businesses where they are paying far too much for telecommunications, website hosting, etc. I’m not saying cheapest is best (its not) but make sure you are getting good value for money.
We have been doing “Business Communication Checkups” recently, which consist of a 1 hour free visit to see how we can help. This usually involves cutting out services that are not required, and making sure what is required is used properly. Switching phones to VOIP is something worth looking at, and can often halve your phone bill or better.

*Ensure you are getting value from what you are paying for.
Is your website easy to navigate? Does it load quickly. Does it deliver what you want it to. If not talk to your provider or find another provider that you can trust.
Talk to someone in the know to make sure your mobiles are on the best plan for your business.
Make sure your computer network is doing what it should. If your computer is running slow then a simple memory upgrade does wonders.

*Good use of time is essential.
Using functionality that Xero provides like repeating invoices, or the various services provided by the Xero Network ensures that time spent doing data entry is kept to a minimum, so you can focus on the more important tasks like running your business.
Often investing a wee bit of money into a solid system saves you a lot of time down the track, and makes your life easier and less stressful.

*Follow up straight away on unpaid invoices.
Sent a statement via email and give customers a phone call 5mins later to ensure they get it. The personal touch reminds them they need to get you paid, and makes you stand out from the rest of the pile of invoices.

*Don’t hesitate to ask for help, or a second opinion.
If you’re unhappy with the services you are paying for, talk to your provider, or approach someone else providing those services. A smaller company will often give you a more personal and tailored service.

Stephen Nicholas
12 December 2008 #

Ensuring one’s business is as tight and efficient as possible, in order to ensure you have the best prospects of maintaining and expanding your operation, is obviously key to dealing with all the suggested areas for tips.

Another area to focus on is creating an environment where new opportunities can be taken advantage of.

But in order to be well-positioned in both respects, one also needs to be uncommonly effective right now when to comes to cash management. Just as banks are tightening their terms and conditions around lending facilities, so should businesses be tightening the way they go about administering their own lines of credit.

Obviously, then, the more cash one extracts from operating a business, the better one is positioned for deal with any trading difficulties, or indeed to seize new opportunities for expansion. But how does one stay on top of it?

In order to ensure you’re in charge of the situation, it’s probably never been so vital to maintain a cash flow forecast. Ideally, this should be updated on a daily basis, projecting out at least 90 days. Once a company has been working with the model for a short period, however, it needs to be projected out for the full coming 12 months. Though this will not guarantee the cash outcomes, it will provide a reliable indication of cash trends over the coming turbulent months.

Based on this information, one can plan, and implement, changes that may reduce or delay the cash outflow while improving the cash inflow.

Where surpluses are achievable, the trick is to take this cash and create a buffer that can then be drawn on if the business starts to experience a few hits.

Even if the picture starts to look bleaker than that — if the data point to an unhappier outcome should all the predicted negative impacts occur — this exercise at least allows one to plan for a worst-case scenario in which you won’t lose the shirt off your back.

Here are some other pointers for enhancing that all-important cash flow:

Active debtor management. When you take on a client, ensure the terms of trade include payment terms. Make sure you include a clause that allows you to add the costs of collection to the outstanding debt. And follow up debtors promptly after the due date. Most businesses with cash flow issues, in my experience, tend to have old debtors who have not been satisfactorily chased for payment.

Retain key staff. This may sound almost counterintuitive in tough trading times. Actually, not. It costs more, not less, to replace crucial staff members. Studies suggest that the cost to your business in taking this course could be at least the equivalent to one full year of the employee’s salary.

Review all existing costs. Do these outlays produce revenue — which is to say, cash — for the business? Look for scenarios that will allow you to reduce costs quickly if there is a sudden dip in sales.

Know your margins. Really know them. It’s only through understanding the costs required to deliver your goods and services, after all, that you are able to validate the operation. One also needs to be mindful here of overheads that aren’t directly related to the specific production of those activities. Refocusing the business accordingly will increase its efficiency.

Among the other issues to be considering right now is the improving exchange rate and its possible benefits for new exporting. This is an area that needs thorough planning and preparation, of course, but not underestimating the effort involved shouldn’t be an excuse for not striking if the iron looks hot. Here again careful cash planning is essential to any success.

As a business owner, one needs to have the correct legal structures in place to ensure one has protected as much wealth as possible. Yes, this could mean additional costs — in the short term. But the protection afforded by using the appropriate structures has never been more applicable than in the current environment.

Dark clouds, silver linings. It comes down to this. Understand the cash drivers. Work to maximise the outcomes that enhance your business.

Victoria Clark
12 December 2008 #

Our top 5 people tips:

1. Retain the right people.

People are still the most important component of your business. The right people tasked with the right challenges will add value to your organisation today, and ensure that you are in the best position to take advantages of the opportunities that will present themselves in 2009.

2. Reduce non-essential people costs.

Generally we all need to tighten our belts in tougher times. The money spent on people also needs to rationalised. Re-examine your spending on contractors, recruitment, offsite facilities, and at risk remuneration. It is essential that every dollar spent on people is spent effectively and adds value to your organisation.

3. Prepare your people for change.

Economic volatility is often a catalyst for companies to restructure, down size, merge or expand. Ensure you have a solid communication strategy to enable a smooth and supportive transition. Create a resourcing plan so that staff communications are clear and consistent.

4. Complete in-house projects that have been lying around unfinished

Projects that create long term value are often pushed aside for projects with an important, but short term focus. Did you hold focus groups after your last staff engagement survey, and address the issues raised in an effective and enduring way? You now have that opportunity to tie up those loose ends.

5. Plan for the future with your people

Set your HR strategy in place now. A strategic HR plan should be looking 3-5 years in advance of the business. What do you need to establish now so that you can achieve your strategic objectives. One cliché that comes to mind is ‘getting horses in the race’ so that you are creating options for your business.

We hope this helps, and that your firm and your people not only survive, but prosper in 2009!

Victoria Clark
HR Incorporated Limited
http://www.hrinc.co.nz

Julie Francis
12 December 2008 #

Survival Tips for 2009

1. If you aren’t on Xero, then change sooner rather than later! Xero will provide greater visibility on the business and will allow all Directors to stay in touch with the company finances.
2. Stay positive and focus on growth or innovation. During times like these we need to have ideas and use staff and key contacts to offer suggestions and leads.
3. Get sustainable! Sustainability is a huge growth industry and will continue to grow and offer opportunities despite the economic outlook.

Donna Wylie
15 December 2008 #

My top 5
1:Know your business – understand what the numbers mean. Review at least weekly
2:Keep on top of those people who owe you money.Don’t extend credit beyond your terms – set this at 7 days if you can.
3:Review all your suppliers and their costs. Negotiate the best terms you can for paying them – the longer the better
4:Know your fixed costs.How much are you paying in bank fees? Can you structure your business to reduce these?
5:Market wisely and look for those free opportunites. Blog where you can, network when you can, provide great service to your customers. Offer incentives for repeat business

Visit our website: http://www.xuru.co.nz for more tips on Xero and the opportunity to add your own comments and ask questions.

Suzanne Lafontaine
16 January 2009 #

A practice that I have implemented early on : billing on site. On the last visit at my customer, and before I head out the door, my bill is ready (it usually is ready before I get there, and calls for minor tweaking that will take a minute), printed on site, or emailed to their inbox using a wifi connection. Since my fees are due upon reception –it is clearly stated and understood from the time my bid was chosen – more often then otherwise, they welcome this initiative and they insist on paying me on the spot. And I head for the bank!

We all know that keeping a customer is easier, and more cost effective then spending on publicity to find new ones. So I use the down time to pamper my current customers. Inquiring about their own situation, reconnecting with points of contact, etc.

When new customers fail to materialize, I focus on my current customers. I am in an extraordinary position to know and analyze their needs. I get proactive, and try to find ways to sell them my services in a way that will help them get through their own hard time. At times surprising them with skills they may not know I had. Often times, your customers may not know the full array of services that you can offer. That gets me more work, but also shows them that I care and am concerned with their own struggle to get through tough times. If I identified a need and it’s a job that I can’t do, I’ll research for them who could do it, and I might recommend someone I know and can vouch for. There is a bond there, and trust, and both are nurtured.

When business is not as busy, and once I’ve done all my homework (advertising, marketing, networking, and other key ‘ings’), I see free time as a blessing, not a curse. I use free time to :
- get on top of things (all those pesky chores and tasks that are constantly postponed when you are busy and are a one person operation).
- catch up on trade magazines or websites, blogs;
- researching issues in specific fields that are of interest to me;
- brush up on some laws that affect my business;
- research my customers (they may have branched out in other things and I was not aware of that);
- explore features of software that I use often, so I can get more productive when I am working and under pressure;
- find new ways to streamline my operations;
- revisit all existing material (forms for bids, contracts, fliers, etc.);
- educate myself about areas I may not be as competent as I wish I was;
- go through your virtual rolodex : purge, update, and renew contact;
And in the end, it all contributes to improving the quality of the services I render.

Recession has already had a serious impact on my business. But by having made my business as lean as possible, keeping overhead to the very lowest, I am hopeful I will ride this wave, and I feel energized by the fact that I have TIME to do all the stuff I never have time for. I use that spare time not for extra leisure time. Nop. All that time is used with in mind to improve my overall future performance as a consultant. I truly see this as an opportunity for strategic repositioning, and finding new directions.
Good luck to everyone. And thank you Xero team for this post in your blog. I got some great tips from previous replies.

Kathryn Vinten
2 February 2009 #

If you employ retail staff, remind them of the basics of good manners – please, thankyou and a smile go a long way. Remind them to give the customer their undivided attention when serving – they shouldn’t be chatting with other staff or be distracted in any way, and eye contact should be maintained, especially at handover of the purchase.

Remind your staff that they are sales people and not checkout operators – they need to encourage the customer to part with their money.

The easiest way to do this is to teach your staff about the McDonalds way: would you like fries with that? would you like to upsize your order? Add on sales are easy to make – and when the customer has their hand on their wallet they are at their most vulnerable! The worst case scenario….the customer may decline – the best case scenario……it’s not rocket science! Imagine how much extra McDonalds take just for making a simple suggestion. Teach your staff what add on sales might work:

“those trousers look perfect on you…..and this belt will just finish the look off nicely”.

“that lipstick suits you……what do you think of this matching nail polish?”.

“here is that paper you were looking for….did you know that it’s cheaper to buy it buy the box full?”

“This product is available in 2 sizes…..the larger size is more economical to buy”.

If your system allows, monitor the number of sales each salesperson makes and how many items comprise each sale. Use this information regularly to let them know how they are doing, and that you are watching them! Incentivise them each month to improve on the previous month.

Paul Bailey
16 April 2009 #

TOP TIPS FOR 2009

1. Ask for payment. It’s surprising how many people don’t actually ask for the money.

2. Have a written contract — your Terms of Trade — in place.

3. Use a third party for the right reasons. Your third party should be a normal part of your debtor management process rather than the collection means of last resort.

4. Take action early. When an account comes overdue move your company up the debtor’s priority list. The squeakiest wheel gets the most oil.

5. Always ask for a full name when you first sign up a new client. We recommend you have some sort of form to capture these details.

You are unable to list debtors as defaulters unless a full name is given. If you don’t have a full name, it turns the big stick of the threat of an adverse credit rating into an ineffective twig.

Professional, unethical debtors are aware of listing requirements and will take full advantage of the fact that their full names are not known.

6. Use your diary or electronic calendar in Outlook to remind yourself to follow upon payments.

7. Register your interest in goods you sell on the Personal Properties Securities Register.

8. Keep records of debtor contacts. Whilst they need to be persistently and consistently recorded they don’t need to be flash and fancy. They should be simple and practical enough for you to use every day.

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